Olympic Discipline
Host City Briefing — 2027 Season

BMX Freestyle
European Series

An Olympic-discipline touring series, coming to 4–6 European cities.

4–6 European cities  //  May–September 2027  //  Presented by Urban Sports Foundation

Olympic Discipline

A new series across Europe.

  • Olympic discipline since Tokyo 2020 — featured again at Paris 2024, planned for LA 2028
  • No true multi-city series connecting cities, riders and brands across Europe, season after season — until now
  • BMX Freestyle European Series is that platform
  • Modular park means no permanent BMX infrastructure required from the host city
  • Built for cities that want more than a one-off event — a returning fixture on the European calendar, not a single weekend
BMX Freestyle event action shot
4–6 European city
stops per season
See It In Action

This is what a stop feels like.

Event highlight video

Live MC, full production, city takeover — the standard we deliver at every stop.

Series At A Glance

Scale that gets noticed.

50K+
Visitors per stop
150+
Athletes per stop
~3.2M
Projected social reach / stop
~1000m²
Modular park delivered
18–35
Core audience
Women + Men
Equal prize money & visibility
Event Format

Three days. One city.

Friday Training & Public Day
  • Park opens to the public — free riding, welcome atmosphere
  • Dedicated training time for every category — Women's & Men's
  • Youth Clinic — local riders training with pro athletes
  • Opening Ceremony — welcome concert & city celebration
Saturday Qualifications & Culture
  • Qualifications — eliminations across every category
  • Live Art Session — graffiti & street art activations
  • Top 8 confirmed in every category
  • Evening Entertainment — local DJs & artists take the stage
Sunday Finals Day
  • Final park warm-up
  • Women's Final — livestream begins
  • Men's Final — peak broadcast window
  • Best Trick — the most spectacular showcase of the weekend
  • Podium Ceremony — awards & closing concert
What The Series Delivers

We bring everything.

01
Mobile BMX Park
Full modular competition park (~1,000 m²), transported, installed and removed by our crew.
02
Sport Operations
Competition format, judges, athlete coordination and technical sporting framework.
03
Production & Broadcast
Stage, PA, lighting, livestream and broadcast-ready camera package included.
04
Festival Programming
City Ride, youth clinics, music activation and community events.
05
150+ Athletes Per Stop
Elite riders filling your city's hotels and public spaces.
06
Communication Support
Series visual identity, press pack, social content and co-branding.
07
Partner & Fan Activation
Sponsor integration, fan zones, hospitality and branded experiences.
08
Event Mgmt & Safety
Venue planning, schedules, accreditation, risk & coordination with local services.
Economic Impact

What a stop can mean for the local economy.

  • Major urban sports events generate measurable local economic impact
  • Impact channels: tourism, hospitality, media value, direct visitor spending
  • A comparable event generated approximately €50M in total economic impact

Source: Nielsen Sports Event Impact studies, international sporting events average.

Up To
32×
reported economic return in selected international event-impact studies
€32.5M
Local economic impact
€16.6M
Direct visitor spending
€6.7M
Media value
Our Commitments

Built on the right values.

Built to leave something behind in every city — not just for three days, but for the community that hosts us.

01

Equal Prize Money

Women's and Men's categories compete for identical prize money and identical visibility.

02

Open To All

Every host venue is selected and built for accessibility — clear sightlines, dedicated access.

03

Built To Be Reused

Our modular park is designed for reuse across the season, not single-use waste.

04

Local Artists, Main Stage

DJs, live acts and graffiti artists on site are from the host city — not a touring lineup.

BMX Freestyle Park at the 2023 European Games in Kraków
Who We Are

The team behind the Series.

  • Developed by Urban Sports Foundation, in partnership with Polish Champs Foundation
  • Together: 30+ BMX freestyle events delivered, incl. 20+ stops of the Ride The Future series and several editions of the Polish BMX Freestyle Cup
  • Polish BMX Freestyle Championships — organised annually since 2022
  • Polish Champs Foundation delivered BMX Freestyle Park at the 2023 European Games in Kraków — direct coordination with the UEC and national federations
30+ BMX freestyle events
delivered to date
Be Part Of Something Bigger

Let's talk about
2027.

Paweł Jaworski // Founder & President, Urban Sports Foundation
pjaworski@urbansports.foundation // +48 605 170 000
https://urbansports.foundation/
© 2026 BMX Freestyle European Series. Host City Briefing — All rights reserved.